Backyard Cinema's winter makeover
Backyard Cinema's festive season was set to launch in two major cities: London and Manchester. We set out to compliment their immersive cinema experience with eye-catching, customer centric and cinematic pieces that took their followers' experience of the brand beyond the silver screen.
Our suite of social-first pieces replicated the fun and festive feel of the theme “The Arctic Express”. We leant on festive film favourites, Christmas branding and trending formats to attract our audiences organically.
Sit back, relax and let us show you what we did.
Lights, Camera, ACTION!
From an depth audience analysis and social audit, we saw that short-form video content had the highest cut-through. We sent some of our team’s best content creators on site to the London and Manchester venues to capture the best of what Backyard had to offer...
Our creative concepts leant on the ethereal "Arctic Express” theme to capture the in-event experience. This included a completely refreshed colour palette that heroes blues and greens instead of the vibrant pinks and purples. Our visually rich videos and engaging piece-to-camera content boosted excitement, whilst custom stickers, bold typography and nostalgic textures completed the immersive branding.
The movies on offer are a huge part of the Backyard Cinema brand personality so we felt it was only right to put them at the forefront of our hero assets. Using iconic imagery from festive film favourites such as Home Alone, Love Actually and Elf helped us to leverage the nostalgic element of the show while showcasing the offering.
From fast paced editing, soundtrack selection and typography that makes you feel like you’re part of the action. This suite of assets helped transform Backyard Cinema’s winter season into a Blockbuster event with multiple sell out screenings!
Published on January 10th, 2024
