Blog

Discover trends, news and opinion pieces

Advertising Trends in 2025

Insights from google's gemini and beyond

August 5th, 2025

Cowboy Core

Is it timeless?

July 25th, 2025

Gen Z vs. The Funnel

How Gen Z broke the marketing funnel

July 10th, 2025

Why LinkedIn’s CEO Video Boom Is Just the Beginning

Bold, clear, human voices win

June 20th, 2025

Reclaiming the right to Escapism

The rise of bookTok and the romantasy Genre

June 13th, 2025

The Ordinary Highlights The Price Of Celebrity Endorsements

The skincare brand’s installation piles up the cash

June 1st, 2025

Must-Know Gen Alpha Slang

A guide to the internet’s youngest (and weirdest) dialect

May 6th, 2025

Why Brands Should Take YouTube More Seriously

For a platform with over 2.7 billion monthly users and 20 years of existence, YouTube still feels oddly overlooked by brands

April 24th, 2025

Our Senior Strategist's "Frameworks for the Self"

Reflections on finding clarity through strategic models

April 10th, 2025

The Return of 'Share a Coke'

Coca-Cola’s iconic campaign returns with digital features and nostalgia

April 2nd, 2025

Meta Introduces AI-Generated Comments on Instagram

Is this the beginning of a new era engagement?

March 21st, 2025

Stop The Scroll: TikTok and Meta's Interactive Ad Add-Ons

Social media ads are getting smarter.

March 14th, 2025

In the Name of the Moon

The creator strategy behind Sailor Moon: The Super Live

March 7th, 2025

The Risks of PLT's Rebrand

From bubblegum pink to high-end chic

March 6th, 2025

Influence Digest

The Silent Patient by Alex Michaelides review

February 25th, 2025

Why Is Everyone Wearing Brown?

How colour trends reflect our reality

February 13th, 2025

The Power of Storytelling in a Modern Age: Why Authentic Presenters and Creators Matter

There’s a genuine quality that separates great presenters from those who are just okay

February 7th, 2025

Social Media Growth vs Personal Growth

How social media is challenging the "new year, new me" mindset

January 30th, 2025

Beyond The Screen

How sensory marketing turns products into experiences

January 29th, 2025

The 1% Mindset

Lessons from Steven Bartlett's diary of a CEO

January 22nd, 2025

Heineken 0.0 Reasons Needed Campaign

New campaign fights stigma

January 14th, 2025

Bumble x Amelia Dimoldenberg

A fresh take on online dating

January 9th, 2025

The Evolution of Spotify Wrapped

From simple recap to cultural moment

December 20th, 2024

Influence Digital Christmas Party

Here’s a glimpse into some of the highlights for our Christmas party

December 12th, 2024

Creative Trends 2024

Check out our design team's top 2024 trends

November 28th, 2024

Instagram Introduces Reset Tool to Clear Recommended Content

Instagram is introducing a new “reset” feature

November 21st, 2024

Influence Digest

After You’d Gone by Maggie O’Farrell review

November 19th, 2024

Bluesky Thinking

Bluesky has seen a rapid surge in users

November 14th, 2024

Waitrose's Intriguing Christmas Mystery Advert

A fun twist on the traditional Christmas spot

November 8th, 2024

Inside the Marketing Campaign for Wicked

Bringing the magic of Oz to audiences worldwide

November 7th, 2024